ETI expands with European subsidiary

ETI has announced the opening of its first subsidiary in Zarautz, Spain.

This newly established European subsidiary will serve as a hub for sales, programming and service technicians. This will enhance the already existing sales force currently operating across the continent. The team, full of dedicated professionals, possesses a deep understanding of the European market. They are eager to introduce more label manufacturers to ETI's customized solutions and dynamic range of innovative equipment including Cohesio, LinerO, Acuro and Metronome.

Jokin Iruretagoiena, the newly appointed managing director of ETI's European subsidiary, expressed his eagerness to embark on this new chapter in ETI’s history. 'I am honored to lead this experienced and devoted team in our mission to empower label printers and converters with a unique competitive edge that only ETI can provide,' he said, adding, 'these advantages will undoubtedly make a significant difference to anyone who wants to make their mark in the industry.'

Over the years, ETI has helped revolutionize the industry with its cutting-edge equipment for inline pressure-sensitive label manufacturing, both standard and linerless. Currently, the commercial landscape is rapidly evolving and ETI is embracing these opportunities by expanding its worldwide presence and catering to the needs of European printers and converters.

'We are thrilled to embark on this exciting project and solidify ETI's position as a leader in our sector,' says Maxime Bayzelon, president of ETI. 'The establishment of our European subsidiary is a testament to the company’s commitment to customer satisfaction on a global scale. We believe it will give us a competitive edge, ensuring continued success for ETI in the European market.'

ETI's latest expansion signals a bold step towards a more connected and responsive service. By establishing a local team and eliminating delays caused by time zone differences, ETI aims to provide prompt and efficient support to its customers.

Fueled by proven innovation and an unwavering commitment to customer satisfaction, this strategic move underscores ETI’s position as a forward-thinking industry player. The company is well-prepared to make a lasting impact on the European market and beyond.