Hybrid Software hired business manager for 3D graphics

Hybrid Software has appointed Heath Luetkens as business manager for 3D Graphics.

Luetkens was a key employee of iC3D Software for more than 10 years prior to its acquisition by Hybrid Software, making him the perfect candidate to champion further innovation in 3D graphics.

 With the recent acquisitions of iC3D visualization software and Quadraxis, Hybrid Software has increased its focus on 3D graphics software as a strategic growth opportunity.

In his new role, Luetkens will oversee the development of these products and their integration with Hybrid Software’s Packz and Stepz PDF editors and its Cloudflow enterprise workflow software.

Luetkens said:‘3D visualization and rendering have become important prepress functions for printers and converters of labels, flexible packaging and folding cartons, but historically these tasks required specialized software and a lot of manual intervention. By integrating iC3D into Packz and Cloudflow, we’ve provided professional 3D graphics tools as part of an automated workflow that can be operated by any printer. I look forward to working with the developers of our 3D graphics tools to accelerate innovation and increase productivity.’