ID Images welcomes industry veteran to its sales team

ID Images has added to its sales team, by welcoming Sofia Metz who will serve as national sales director.

Metz brings over two decades of leadership in label sales and customer support, along with a stellar reputation to the company. She was formerly the head of sales and customer service for North America at Honeywell’s label media division.

Metz has an unwavering commitment to excellence and a proven track record in driving sales growth, having established herself as a seasoned professional throughout her career. She is primed to help grow and elevate the company’s market position.

‘We are delighted to welcome Sofia Metz to the ID Images team of dedicated and solutions-driven experts,’ said president and CEO, Jeffrey Fielkow. ‘Her extensive experience, exceptional leadership skills, and deep understanding of the industry make her an ideal fit to propel our company to higher heights.’

Chief sales officer, Tim Mlnarik said: ‘Sofia’s deep care for her customers and well-regarded reputation in the market as someone who consistently delivers on her promises makes her an incredible fit for our strong service culture at ID Images.’

Prior to joining ID Images, Metz held pivotal roles at prominent companies in the label and packaging sector, consistently delivering results. Her approach to sales strategies, paired with her ability to build strong client relationships, has garnered her a reputation for integrity and reliability.

‘I have always been impressed with the professionalism and solutions-driven attitude of ID Images,’ Metz said. ‘I am so proud to be able to be part of such an esteemed team, and to contribute to the growth and continued success of such a diverse and growing company.’