New matte white film for tray labels

Innovia Films has recently extended its linerless label range, and produced a specialist matte white coated BOPP film, Rayoface AWPMatte. The film is available in a thickness of 92 micron and has a unique matt white printable surface on one side, and an adhesive receptive coating on the other.

AWPMatt has enhanced stiffness, so is suitable for use with all large format, wide edge leading, linerless applications. From top and side, C-wrap, D-wrap labels, through to full wrap and skin pack labels.

'The market for trays made from PE or foam for example is growing globally. Given their ability to shield food from many contaminants, trays are anticipated to see a rise in demand. They serve as a barrier to avoid food waste,' explains Alasdair McEwen, global product manager – labels and graphics at Innovia Films.

'These trays have to be labeled to not only help market the product on the shelf but to provide mandatory information like nutrition facts and recycling guidance', McEwen adds.

The enhanced coating technology of Innovia Films means AWPMatt has a matte, paper-like surface finish, but the film gives all the benefits that a high performance BOPP label needs for these demanding applications. AWPMatt has outstanding moisture and water resistance, making it perfect for labeling products such as dairy, meat or fish, which will be part of wet or frozen supply chains.

The print performance of the matte white coating means that the finished label and pack can give the brand a premium on-shelf appearance. This film has already undergone in-depth trialing and shown excellent results throughout the linerless supply chain and is available immediately.