One Water used QR codes to incentivize recycling

Recycling tech company Polytag has partnered with One Water, one of the leading ethical hydration brands in the UK, to introduce unique QR codes printed onto selected products to incentivize recycling and provide invaluable insight into the lifecycle of the brand’s packaging.

The collaboration, which follows Polytag’s successful partnerships with some of the biggest UK-based supermarkets, including Ocado, Co-op and Aldi, will provide One Water with a versatile marketing tool and set the stage for a new approach to traceability.

When consumers scan Polytag’s GS1 Digital Link QR codes, they will be transported to the One Water website, which is dedicated to the company’s philanthropic activities.

The discreetly placed QR codes enable One Water to take a step towards ensuring that its bottles can be traced through the supply chain.

Polytag technology provides lifecycle data that can help inform a sustainability strategy, inspire new campaigns and make recycling even more rewarding for customers.

Polytag technology also delivers an opportunity to improve the understanding of where products are purchased, consumed, and disposed of and how each person interacts with the packaging.

While standard QR codes simply direct to a webpage, Polytag’s technology delivers numerous additional benefits to brands and retailers. Alongside the marketing opportunities, the company’s tags can be read throughout the supply chain, from POS to the recycling center.

Alice Rackley, CEO of Polytag, commented, ‘This collaboration with One Water represents a significant milestone in leveraging technology for brand promotion while contributing to the betterment of society.

‘Through this initiative, we aim to redefine the way customers engage with brands and their stories. Our QR codes offer hyper-relevant content about the product the customer is holding, something no other QR code can do right now.’

Duncan Goose, founder of One Water, added, ‘We’re excited to embark on this journey with Polytag. Its QR-based technology enables our customers to connect with us and learn more about what we do while providing us with additional insights and opportunities to reduce our impact and future-proof our brand. This partnership further reinforces our commitment to being the UK’s leading ethical hydration brand.’