Optimum Group acquires HP-Etikett

Optimum Group has acquired HP-Etikett, a specialist in producing self-adhesive labels. The current management of HP-Etikett will remain within the organization.   

The acquisition of HP-Etikett aligns well with Optimum Group’s European growth objectives and will significantly expand the Optimum Group’s presence in Germany. As part of the Optimum Group, HP-Etikett will be able to better serve its customers by offering higher capacity, a wider range of self-adhesive labels and flexible packaging, and greater delivery reliability as part of an international printing group. With the addition of HP-Etikett, Optimum Group now comprises 19 member companies in the Netherlands, Belgium, Germany, and Denmark.   

Eugen Kölling, managing director, HP-Etikett, said: ‘HP-Etikett has developed well in recent years, during which we have achieved significant growth based on a strong and dedicated team of employees and investments in sustainably produced labeling solutions.’  

Andre Prophitius, CEO, Optimum Group Germany, said: ‘With the acquisition of HP-Etikett, our German part of the group is strengthened. HP-Etikett has a strong commercial and technical profile and an impressive customer base. We look forward to working with the owners, who will continue in their current roles. We are delighted to take this further step in Germany and welcome HP-Etikett to the group.’