Whatever quantity of a product is produced, it will be necessary in the majority of cases to mark the merchandise in a way that provides recognition of its manufacturer
Smaller than the food and beverage label market, the cosmetics sector is characterized by high value-added labels. Regulation by public bodies is less stringent, but counterfeiting is common
Each end-user market is different. Understanding these differences is essential if we are to satisfy the customer and the brand owner, and work with them to meet present and future needs
Barcodes come in many different code formats, sizes and shapes and are found on all types of products in retail, commercial and industrial applications
Once a barcode has been printed onto a label or product it will require to be read, decoded and the information rapidly sent to a computer or checkout terminal
A barcode consists of a series of thick and thin alternating vertical dark and light bars of different widths which are printed on to labels and packaging
Label converters should regularly review their manufacturing process to understand how to minimize solid waste in their label and package production operations
Label materials are under pressure to be more sustainable so it is important to understand what the customer actually wants from their label materials – and why
