Dow brings new innovation to Labelexpo Europe 2023

Dow is highlighting its portfolio of next-generation silicone release coatings, acrylics, hot melt and silicone adhesives that are enabling label performance in a circular economy at its booth 7E41 in hall 7 during Labelexpo Europe 2023.  

Dow has launched SYL-Off Protect – a carbon neutral selection of SYL-Off silicone release coatings. Certified by an independent third party according to PAS 2060, these products offer the same quality and performance as standard SYL-Off silicone release coatings, with the added benefit of a reduced carbon footprint.  

Nathalie Gerard, European market manager for Dow Pressure Sensitive Industries, said: ‘Many of our customers in the label industry are looking for innovative technologies that not only provide them with the quality they need, but also help them meet their sustainability targets. Our selected range of SYL-Off protect silicone release coatings are making it possible by combining reduction of carbon footprint without compromising on quality. 

‘We’re excited to introduce this carbon neutral selection of SYL-Off silicone release coatings, at Labelexpo Europe and connect with our customers to show them how, together, we can align performance with sustainability for continued progress towards a more sustainable world.’  

Additional silicone technologies that are being featured during the show include SYL-Off SL 184 coating. A solvent-free solution suitable for high-speed coating operations, SYL-Off SL 184 coating is fast curing, minimizes mist at high line speeds and provides stable release. In addition to its recent 2023 R&D 100 Award, it has earned a 2022 Silver Edison Award, a 2022 Seal Sustainability Award, and has recently been shortlisted for the Innovation Award in the Label Awards 2023.  

Another product on display is SYL-Off SL 351 coating, a solvent-less silicone release coating that reduces soak-in for porous substrates, allowing producers to realize cost gains through less expensive paper and decreased silicone usage.  

Attendees can learn more about Dow’s portfolio of high-performance water-borne label acrylic adhesives that perform under pressure, and demonstrate adhesive strength, UV resistance, temperature stability, and processing efficiency.  

INVISU 7007 wash-off label adhesive is Dow’s second product launch at Labelexpo Europe 2023. It enables separation of polyolefin-based (PE, PP) filmic labels from PET bottles. Additional performance benefits of this acrylic technology include moisture resistance, easy converting and processing and has been acknowledged by the Association of Plastic Recyclers (APR) for its alignment with caustic wash recycling guidelines.  

Izzat Midani, marketing manager adhesives at Dow Packaging & Specialty Plastics, said: ‘The launch of INVISU 7007 water-borne adhesive is an exciting development directly aligned with the label industry’s push towards a circular economy. It addresses both converters’ demand for reliable and high-performing label solutions as well as recyclers’ needs for cleaner recycled materials. Innovations like this are a testament to the possibilities that can be enabled by material science.’  

Additionally, Dow team members are available to discuss the company’s collaboration with Avery Dennison, which has led to a breakthrough in hotmelt adhesives. This co-developed technology designed for chilled food applications enables polyolefin filmic labels and polypropylene (PP) or polyethylene (PE) packaging to be mechanically recycled together in one stream, offering better recyclability than standard hotmelts without skimping on performance. It is based on Affinity GA Polymers from Dow and sold by Avery Dennison under the name CF3050 in the Europe, Middle East, North Africa region (EMENA) region.